Background

IMPERATIF UI is the student association for the Creative Advertising Study Program under the Vocational School of Universitas Indonesia. As a vocational program, Creative Advertising focuses on practical skills and competencies, while the creative industry requires hands-on experience, strong portfolios, and professional work skills. IMPERATIF UI provides a space for students to learn, grow, and develop these skills through meaningful organizational experiences.

This year, IMPERATIF UI is known as the "Kabinet Kolektif", reflecting our belief in moving forward together toward a shared goal. Like passengers on the same train, we may have different roles, but we move together toward the same destination.

Goal

To provide an inclusive and structured space for Creative Advertising students to develop their competencies, grow, and prepare for the professional through relevant and meaningful organizational experiences.

Values